OMNIPHER:

Freelance Project 2024

Design Challenge:

OMNIPHER was the first company where I independently completed a comprehensive branding and marketing package. In this freelance project, I was responsible for the complete rebranding of OMNIPHER’s image and contributed to marketing and advertising strategy development. My role included creating video concepts, designing social media content, and conducting research on current media trends.

For the rebranding, the client requested a fun, retro-style aesthetic that would resonate with their target audience of 14 to 25-year-olds. Deliverables for this project included a marketing packet featuring business cards, promotional stickers, redesigned packaging, posters, website layout, and pamphlets. This project allowed me to showcase my ability to manage and execute a full-scale creative vision from concept to completion.